Infineon and Auto Electronics sponsored the Rev Up Fuel Efficiency Design Contest, where engineers took the "green challenge" to design a solution using Infineon products that enables or improves energy efficiency for automotive applications. The goal: increase the car fleet fuel efficiency from today's 26.6 mpg to 35 mpg by 2012. When analyzing the differences between more or less fuel efficient cars, the list of technologies that add up to the difference can be surprisingly long. This in turn provides room for creativity and ideas how to approach this engineering "elephant" from different angles, using different techniques.
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